Table of Contents What Do You See? Historical "Thickness" of Advertising Demonstrative and Associative Ads Advertising & Consumer Psychology Bandwagon & Anti-Bandwagon Effects Social Marketing & Exploitation Computational Rhetoric of Hyper-Personalization What Do You See? Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of? ...
Posted by Keren Wang, FA 2024 In this session, we aim to achieve several key learning objectives: Understand the fundamental principles of framing and visual rhetoric, exploring how they shape the design and interpretation of data visualizations. Examine the art of designing and manipulating graphic systems of signs that disclose or conceal specific quantitative or qualitative information. Identify common types of data visualizations, such as bar charts, pie charts, line graphs, and network graphs, along with their appropriate applications. Recognize the advantages and potential misuses of data visualizations, including manipulative techniques like framing and scaling distortions. Critically analyze real and hypothetical examples to detect misleading or biased visual representations. Develop best practices for creating clear, honest, and effective data visualizations, ensuring accuracy and ethical integrity. Photography and Visual Rhetoric To truly grasp the fundamental principles and perils of data visualization, we must journey back to the birth of photography and photojournalism. When photography was first employed in news reporting, it carried an inherent demand for credibility. Unlike paintings or sketches, photographs were perceived as unfiltered, unmediated representations of reality. Ironically, as our discussion will reveal, even from its inception, photojournalism was subject to rhetorical manipulation. ...
Key Concepts: Visualizing Propaganda Jenne, Erin K. “Varieties of Nationalism in the Age of Covid-19.” Nationalities Papers 50, no. 1 (2022) Antagonistic sovereignty: Antagonistic sovereignty refers to two types of divisive portrayals. The first is an in-out depiction, which alienates and demonizes individuals who are not citizens of the nation (“non-nationals”). The second is an ‘up-down’ depiction, targeting and vilifying the upper echelons of society, including the ’elites’ and the ’establishment’. [1] ...