Rhetorical Criticism

Posted by: Keren Wang Before you start this lesson, please READ: Berger, Arthur Asa. 2024. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. 3rd ed. Chapter 4, “Rhetorical Analysis.” Thousand Oaks, CA: SAGE. https://doi.org/10.4135/9781071939017. 1. Overview What do you think of when you hear the word “artifact”? In rhetorical scholarship, the term “artifact” is not limited to historical objects or museum pieces. Instead, it encompasses various texts, speeches, symbolic objects, and events produced by humans. In communication research, one key difference between rhetorical and critical methods and other qualitative research methods is that, while qualitative methods such as interviews, observations, and focus group studies revolve around studying human subjects, rhetorical scholars analyze rhetorical artifacts, or “texts” that have already been produced. ...

Originally posted by: Keren Wang, Fall 2024 Table of Contents Ideological Criticism - Overview Key Perspectives from Ideological Criticism Economic Inequality and False Consciousness Hegemony and Mythologies Psychoanalytic Criticism - Overview The Unconscious Id, Ego, and Superego Defense Mechanisms and Complexes References Ideological Criticism - Overview Ideological criticism is a method of analyzing texts and other rhetorical artifacts to uncover the underlying ideologies that shape and are reflected in them. This type of criticism is often used to explore how media, literature, and other forms of communication reinforce or challenge dominant social, political, and economic power structures. ...