Table of Contents What Do You See? Historical "Thickness" of Advertising Demonstrative and Associative Ads Advertising & Consumer Psychology Bandwagon & Anti-Bandwagon Effects Social Marketing & Exploitation Computational Rhetoric of Hyper-Personalization What Do You See? Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of? ...
Lesson Module by Keren Wang, updated 4 Nov 2025. This lesson module examines the contested and ambivalent relationship between media and violence from historical and transnational perspectives. 1. Violence as Ritual & Power: Historical and Global Perspectives Let's open this session with a reference from Greek mythology: consider the telltale of Prometheus, whose theft of fire from the Olympian gods for humanity’s benefit inadvertently brought both civilization and destruction. Like Prometheus’s fire, the development of media technology simultaneously brings enlightenment and cataclysm. 1.1 Rhetorical Artifacts and Human Sacrifice The history of the development of writing technology overlaps with the history of war propaganda and human sacrifice.[1] As early as the Narmer Palette, one of the earliest hieroglyphic artifacts ever found from circa 3200 BCE depicting scenes of conquest and violence: Similarly, during the height of the Chinese Bronze Age, also known as the Shang dynasty (c. 1250–1046 BC) produced ritual bronze artifacts at monumental proportions -- such as the 833 kg (1,836 lbs) Houmuwu Ding -- one of the heaviest bronze vessel from the ancient world -- and the 13-foot (3.96 m) tall Sanxingdui bronze tree (c. 1200 BC): ...