Understanding Advertising through Consumer Psychology and Computational Rhetoric

 Table of Contents What Do You See? Historical "Thickness" of Advertising Demonstrative and Associative Ads Advertising & Consumer Psychology Bandwagon & Anti-Bandwagon Effects Social Marketing & Exploitation Computational Rhetoric of Hyper-Personalization What Do You See? Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of? ...

September 29, 2025 · 15 min · 3121 words · Keren Wang

New Research Project: Artificial Intelligence and Human Sacrifice

On December 4, 2024, news broke that a lone gunman had assassinated UnitedHealthcare’s chief executive officer, Brian Thompson, outside the company’s headquarters.1 The killing itself was shocking, but what unsettled many observers was the wave of sympathy that quickly coalesced around the perpetrator—donations, online tributes, and statements of support that revealed a raw seam in America’s collective experience of health care.2 This dramatic act of killing is entangled with the dark trajectory in the devolution of the marketized healthcare industry in the United States: normalizing traumatic acts of takings, with increasingly unsustainable industry practices justifying the suspension of pre-existing taboos concerning the sanctity of life and the boundaries of wealth transfer.3 ...

August 25, 2025 · 9 min · 1806 words · Keren Wang

New Publication Announcement: The Legitimation Crisis of the Japanese Constitution - Communication Law Review

Happy to announce the publication of my co-authored article with Dr. Tomonori Teraoka - “The Legitimation Crisis of the Japanese Constitution: Reflections on Japan’s Judicial Rhetoric and Its Post-WWII Constitutionalization Process” - on the latest issue of Communication Law Review. Our article presents an interdisciplinary, multilingual collaborative effort to critically examine Japanese constitutional discourse at both domestic and transnational levels. Abstract: Our article examines the issue of constitutional legitimacy in the post-WWII Japanese legal system. Our analysis proceeds from the judicial rhetoric of postwar Japan, focusing primarily on the state of judicial review and executive legislative practices throughout the Japanese postwar constitutionalization process. The aim of our rhetorical analysis is to identify the main points of discursive tensions as manifested in Japanese judiciary and legislative norms. Although the postwar Japanese constitution provides a judicial review process and separation of powers like its American counterpart, their implementation is constrained by the legislative usurpation of the executive branch and judicial passivity of the Japanese Supreme Court. Whereas the written language in the postwar Japanese constitution adheres to the prevailing transnational dóxa for a democratic rule-of-law society, we find many key constitutional elements are not internationalized within the operational modality of Japanese judicial rhetoric.

February 25, 2021 · 1 min · 201 words · Keren Wang