Management

Posted by Keren Wang, FA 2025 Table of Content Public Relations and Propaganda Inside the PR Industry Common PR Activities PR and Disinformation Democratizing PR? 1) Public Relations and Propaganda Let’s start today’s discussion with one of the most famous political ads in American history: Lyndon B. Johnson’s 1964 “Daisy” ad. It’s only about a minute long, but it changed the entire landscape of political persuasion. Go ahead and give it a watch: LBJ campaign’s “Daisy” ad (1964). ...

Course: Media, Culture & Society 1. Introduction: Why Study the Internet Historically The Internet is not a naturally occurring technology, rather, it is a profoundly human artifact. To understand its current social and political implications, we must trace its origins to the Cold War, where the fear of nuclear mutual annihilation became the unlikely seedbed for the invention of the Internet. In this module, we will explore how military exigencies, scientific collaboration, and ideological visions of freedom and control intertwined to produce today’s Internet infrastructure. By the end of this lesson, you should be able to explain how rhetorical, political, and technological forces co-evolved in shaping the Internet’s materiality and discursive characteristics. ...

 Table of Contents What Do You See? Historical "Thickness" of Advertising Demonstrative and Associative Ads Advertising & Consumer Psychology Bandwagon & Anti-Bandwagon Effects Social Marketing & Exploitation Computational Rhetoric of Hyper-Personalization What Do You See? Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of? ...