Persuasion and Propaganda new digital text case study draft - Bureaucratic Rhetoric and Institutions of Involuntary Labor in Early Imperial China
American economist Alan Blinder famously characterized the rhetorical style of bureaucrats – an umbrella term denoting unelected officials holding administrative, technical, and managerial positions – as “secretive, cryptic, [sic] using numerous and complicated words to convey little of any meaning.” Think of a career government worker who talks in jargon-filled canned statements with little substance. While it may be counterintuitive to associate bureaucracy with the art of persuasion, history tells us quite a different story. Not only did bureaucracy itself emerge as a rhetorical response to the exigencies of record-keeping and resolving disputes, but it also provides a powerful platform for propaganda, sometimes making unpalatable measures appear proper and necessary. In this case study, we will examine official narratives on involuntary servitude (slavery) in Early Imperial China, and focus on how the imperial bureaucracy justified its institutions of forced labor despite having officially abolished slavery. We approach this through a historical lens, the role of bureaucracy in persuasion and propaganda, and reflect on how authorities of power would employ subtle rhetorical strategies to make dehumanizing, exploitative structures appear legitimate and necessary. ...