/tags/fcc/ Recent content in FCC on Keren Wang Hugo en-us Mon, 29 Sep 2025 03:44:29 +0000 /teaching/2025/09/understanding-advertising-through-consumer-psychology-computational-rhetoric/ Mon, 29 Sep 2025 03:44:29 +0000 /teaching/2025/09/understanding-advertising-through-consumer-psychology-computational-rhetoric/ <div> </div> <!-- wp:html --> <p> </p> <div> </div> <div> <table style="border-collapse: collapse; width: 100%;"> <tbody> <tr> <td style="width: 100%;"> <h2><span style="font-size: 24pt;"><strong><span style="font-style: italic;">Table of Contents</span></strong></span></h2> <div> <blockquote> <ul> <li><a href="#h.26n593d62ttq"><span style="font-size: 18pt;">What Do You See?</span></a></li> <li><span style="font-size: 18pt;"><a href="#h.wyeqkw7puh5d">Historical "Thickness" of Advertising</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.4d5153j28kaw">Demonstrative and Associative Ads</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.uh0fxgv2a95c">Advertising &amp; Consumer Psychology</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.qsu3bpa0yb2l">Bandwagon &amp; Anti-Bandwagon Effects</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.vi7g0j3q3k9t">Social Marketing &amp; Exploitation</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.iidw96apa7dh">Computational Rhetoric of Hyper-Personalization</a></span></li> </ul> </blockquote> </div> </td> </tr> </tbody> </table> </div> <div> <h2><img alt="" class="aligncenter size-full wp-image-1065" height="719" src="/images/uploads/2025/09/Advertising-header.gif" width="1280"/></h2> <h2 class="c17" id="h.26n593d62ttq"><span class="c8 c29 c16" style="color: #ccffff;">What Do You See?</span></h2> </div> <div> <p class="c3"><span class="c8 c4">Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of?</span></p>