/tags/discourse-analysis/ Recent content in Discourse Analysis on Keren Wang Hugo en-us Mon, 20 Oct 2025 16:35:06 +0000 /teaching/2025/10/teaching-public-relations-industry-practices-and-democratic-implications/ Mon, 20 Oct 2025 16:35:06 +0000 /teaching/2025/10/teaching-public-relations-industry-practices-and-democratic-implications/ <p><b style="color: #99ccff; font-size: 24px; font-variant-ligatures: common-ligatures; letter-spacing: 0.13333em;">Posted by Keren Wang, FA 2025</b></p> <div class="wrap"><header> <div> </div> <p><img alt="" class="aligncenter size-full wp-image-1130" height="332" src="/images/uploads/2025/10/Propaganda-and-Public-Relations-header.gif" width="760"/></p> </header> <section class="stack" id="sec-pr-vs-prop"> <div class="card"> <table style="border-collapse: collapse; width: 100%;"> <tbody> <tr> <td style="width: 100%;"><span style="color: #ccffff;"><!-- Table of Contents Navigation Box --></span><nav aria-label="Lesson sections" class="navbox"> <h3><span style="color: #99ccff;">Table of Content</span></h3> <ol> <li><span style="color: #ccffff;"><a href="#sec-pr-vs-prop" style="color: #ccffff;">Public Relations and Propaganda</a></span></li> <li><span style="color: #ccffff;"><a href="#sec-industry" style="color: #ccffff;">Inside the PR Industry</a></span></li> <li><span style="color: #ccffff;"><a href="#sec-activities" style="color: #ccffff;">Common PR Activities</a></span></li> <li><span style="color: #ccffff;"><a href="#sec-disinfo" style="color: #ccffff;">PR and Disinformation</a></span></li> <li><span style="color: #ccffff;"><a href="#sec-democratize" style="color: #ccffff;">Democratizing PR?</a></span></li> </ol> </nav></td> </tr> </tbody> </table> <h2><span style="color: #99ccff;">1) Public Relations and Propaganda</span></h2> <p>Let’s start today’s discussion with one of the most famous political ads in American history: Lyndon B. Johnson’s 1964 “Daisy” ad. It’s only about a minute long, but it changed the entire landscape of political persuasion. Go ahead and give it a watch: <span style="color: #ccffff;"><a href="https://www.youtube.com/watch?v=riDypP1KfOU" rel="noopener" style="color: #ccffff;" target="_blank">LBJ campaign’s “Daisy” ad (1964)</a>.</span></p> /teaching/2025/09/understanding-advertising-through-consumer-psychology-computational-rhetoric/ Mon, 29 Sep 2025 03:44:29 +0000 /teaching/2025/09/understanding-advertising-through-consumer-psychology-computational-rhetoric/ <div> </div> <!-- wp:html --> <p> </p> <div> </div> <div> <table style="border-collapse: collapse; width: 100%;"> <tbody> <tr> <td style="width: 100%;"> <h2><span style="font-size: 24pt;"><strong><span style="font-style: italic;">Table of Contents</span></strong></span></h2> <div> <blockquote> <ul> <li><a href="#h.26n593d62ttq"><span style="font-size: 18pt;">What Do You See?</span></a></li> <li><span style="font-size: 18pt;"><a href="#h.wyeqkw7puh5d">Historical "Thickness" of Advertising</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.4d5153j28kaw">Demonstrative and Associative Ads</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.uh0fxgv2a95c">Advertising &amp; Consumer Psychology</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.qsu3bpa0yb2l">Bandwagon &amp; Anti-Bandwagon Effects</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.vi7g0j3q3k9t">Social Marketing &amp; Exploitation</a></span></li> <li><span style="font-size: 18pt;"><a href="#h.iidw96apa7dh">Computational Rhetoric of Hyper-Personalization</a></span></li> </ul> </blockquote> </div> </td> </tr> </tbody> </table> </div> <div> <h2><img alt="" class="aligncenter size-full wp-image-1065" height="719" src="/images/uploads/2025/09/Advertising-header.gif" width="1280"/></h2> <h2 class="c17" id="h.26n593d62ttq"><span class="c8 c29 c16" style="color: #ccffff;">What Do You See?</span></h2> </div> <div> <p class="c3"><span class="c8 c4">Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of?</span></p>