Discourse Analysis

Public Relations: Industry, Practices, and Democratic Implications

Posted by Keren Wang, FA 2025 Table of Content Public Relations and Propaganda Inside the PR Industry Common PR Activities PR and Disinformation Democratizing PR? 1) Public Relations and Propaganda Let’s start today’s discussion with one of the most famous political ads in American history: Lyndon B. Johnson’s 1964 “Daisy” ad. It’s only about a minute long, but it changed the entire landscape of political persuasion. Go ahead and give it a watch: LBJ campaign’s “Daisy” ad (1964). ...

Understanding Advertising through Consumer Psychology and Computational Rhetoric

Table of Contents What Do You See? Historical "Thickness" of Advertising Demonstrative and Associative Ads Advertising & Consumer Psychology Bandwagon & Anti-Bandwagon Effects Social Marketing & Exploitation Computational Rhetoric of Hyper-Personalization What Do You See? Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of? ...