Persuasion and Propaganda in Ancient China (textbook chapter draft), part 3
Confucian Rhetoric: Among the Hundred Schools of Thought, Confucianism, also known as Ru xue (lit. “humanism”) or Ruism, arguably played the most significant role in shaping the Chinese rhetorical tradition. This is in part due to the fact that Confucianism was established as the official state ideology throughout most of Imperial Chinese history. Originated from the writings and teaching of Confucius and his disciples, most notably Mencius (Mengzi) Xun Kuang (Xunzi), its philosophy can be characterized as humanistic and rationalistic, and a tendency to emphasize the importance of ritual and upholding traditions. After multiple centuries of continuous development and official endorsement, Confucianism expanded into an umbrella that covers a range of philosophical, moral, literary, religious, and legal traditions. To this day, Confucian ethics remains a defining element of Chinese culture. ...