Understanding Advertising through Consumer Psychology and Computational Rhetoric
Table of Contents What Do You See? Historical "Thickness" of Advertising Demonstrative and Associative Ads Advertising & Consumer Psychology Bandwagon & Anti-Bandwagon Effects Social Marketing & Exploitation Computational Rhetoric of Hyper-Personalization What Do You See? Let’s begin today’s lesson with a quick glance at these sets of images. What do they remind you of? ...